Accounting Blog & News

Finalists emerge for accounting technology startup accelerator

Brickell Accountant

The Association of International Certified Professional Accountants and CPA sponsored startup accelerator has had it four entrepreneurial companies' finalists

The startup accelerator came into being in June, and the idea is to Kickstart innovation across the accounting profession and also to give insight into automation trends and disruptive technologies for Chartered Global Management Accountants (CGMAs) and CPAS. The four finalists will get seed money as well as access to senior leaders of and AICPA in addition to an advisory panel of thought leaders and pioneering practitioners who together will combine to give expertise regarding marketplace needs and global trends within the accounting industry.

President and CEO of, Erik Asgeirsson said "The quality and breadth of the applicants is truly remarkable and very impressive. The and AICPA are fully committed to ensuring that the accounting industry is in the forefront of technology, and we are looking forward to creating a close working relationship with these highly promising startups over the next twelve months."

The finalists are;

Pluma: A company based in San Francisco that provides a professional development platform that pairs working professionals with corresponding experienced executive coaches, via video sessions, in-app messaging, accessible by mobile device or computer

RegroupTax: A La Mesa California firm that built an app and a cloud-based program that makes workpapers and trial balance for business tax preparation.

North Capital: A marketplace solutions and advisory firm based in Salt Lake City, whose technology platform enables broker-dealers, issuers and funding platforms to carry out private security offerings online.

TrueUp: This startup based in Los Angeles, utilizes gamification to assist companies in improving the technical skills of current employees and assessing those of job candidates

Each of the four finalists will be granted the opportunity to say something about their startup company at the next summer AICPA ENGAGE; a pioneering event committed to public accounting in the US

The AICPA's executive vice president, Lawson Carmichael said "At the commencement of the process, we already highlighted two critical areas to focus on regarding each applicant 1) Professional competency innovation, 2) Technology and Financial information. Each of our finalists meets those priorities."

The four finalists were announced at the last Digital CPA conference, a pioneering event on practice management improvement and technological adoption for CPA firms in the U.S

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